British designer brand Vivienne Westwood reported that the pre-tax loss for the year ended December 31, 2018 was £2.5 million, compared with a profit of £1.9 million for the same period last year.
During the same period, turnover decreased by 4.9% to 38.8 million pounds.
However, the company remains optimistic, saying in a statement: “The brand continues to remain attractive to its wider customer base and sales continue to be stable. The focus remains on improving existing stores and repositioning various Vivienne Westwood The brand’s brand awareness. In addition, we are reviewing the currently available product line to simplify the product portfolio.”
The company said that looking ahead, it “has a lot of ambitions” and hopes to expand in relatively new markets (such as China and the US) and increase markets in Asia and Europe (especially in France, Italy and Germany). Share.
In addition, the group’s strong position in Europe will also minimize the negative impact of potential non-agreement Brexit.